For Professionals >
User Guide > Effective Listing
More eInquiries with More Detailed Service Descriptions
The listings at eXpertGenealogy.com are
intended to advertise the services of genealogy service providers such as the
professional researcher. A more complete description of the
service will attract more attention and inquiries/enquiries than a minimal
listing. One might think that if you have a website that fully describes your
service, that this would be sufficient, but it is not. When potential clients
search for your services, they will likely use a web search engine like Google,
Yahoo, or MSN/Live. If your eXpertGenealogy description includes the information
that people are looking for, then they will likely find it on the
eXpertGenealogy website which will direct the potential client to you.
Why will your service description be found
in eXpertGenealogy.com rather than your own website?
The eXpertGenealogy.com website is a well
established website that ranks well in search results for Google, Yahoo, and
MSN/Live. Your service description on eXpertGenealogy.com will likely rank
higher in search results than the same description on your own website. Make
sure that your service is found, by listing it as completely as possible in your
What can you do to improve your
Ensure that your service description is as
complete as possible. Describe the record sources you have access to and the
geographic area where you can conduct research. Often potential clients will
search for keywords associated with record sources and geography.
Keywords Related to Your Professional Service
Important factors in search engines finding your listing is to provide a
TITLE and URL that contain keywords relating to your professional service.
Although your service description will contain many keywords, the keywords in
your TITLE and in the URL will have greater significance to search engines.
TITLE - The
default TITLE for your listing page includes your name and your business name.
If this is not ideal then there is a new TITLE field that you can define by
logging in and pressing the MODIFY button. Ensure that your listing page title
contains appropriate keywords.
URL - The default URL for your listing page is
http://eXpertGenealogy.com/pro/username.aspx. If you can specify a better name
than your original username, then you can specify an
ALTERNATE NAME. A better name would contain keywords relating to your service. The eXpertGenealogy system maintains two names so that the
indexing of the listing page with the original name is not lost.
a picture of yourself and other contact people in your company
Adding a picture of yourself to your listing page gives the visitor
confidence about who they will communicate with and encourage them to send you
an inquiry/enquiry. Experience has shown that the number of inquiries will
increase if you include your picture.
Each eXpertGenealogy.com Listing can include
up to 4 pages!
Each eXpertGenealogy.com listing can include up
to 4 pages, plus the automatic eInquiry form. Each of these pages is linked from
the research specialty directories, so the more pages you have the larger and
more obvious is your listing.
How do you update your eXpertGenealogy.com
Paid subscribers have password controlled
update access to their own listing? Alternatively, you can simply send
instructions by email to
email@example.com. If you have your own website and wish to
allow information from your website to be used to enhance your listing service
description, simply send an email to
requesting that your listing be expanded and we will do the work for you!!
Operational instruction to manage your listing pages are at